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The Coolest CEO On The Planet

I once heard Wing Lam introduced as the “coolest CEO on the planet” and having met him, I have to agree. The CEO and co-founder of Wahoo’s Fish Taco truly represents the essence of The Entrepreneur. Wing and his brothers Ed and Mingo came up with the idea for the restaurant while on a surfing trip in Mexico. Borrowing $30,000 from their parents, they opened the first Wahoo’s in 1988. The brothers combined the influence of their Chinese parents (also restauranteurs) their childhood in Brazil and their surfing lifestyle into the atmosphere and the food of their first Wahoo’s. They now have restaurants all over the U.S. serving Baja fresh taco’s in a fun, funky surfer/snowboarder-esque environment. David (the cinematographer and my partner in PerfectBusiness crime) and I interviewed Wing Lam at their newest Wahoo location. He arrived after a morning of surfing in shorts, flip flops and orange Oakley sunglasses. After the interview he bought us lunch at the restaurant and talked about how making personal connections, giving without demanding anything in return and being genuine are the best ways to succeed in business. With a full belly and a new friend, I had to agree.

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