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UCLA’s Price Center for Entrepreneurship

The Financial Times ranked UCLA’s Entrepreneurship Program as the #1 program in the world four times in the past six years.
Professor Robert Foster is the Director of the Global Access Program (GAP) at the school’s Price Center for Entrepreneurship. It’s the international field study and MBA thesis requirement for Anderson’s Fully-Employed MBA students. He also teaches High Technology Management, Business Plan Development and management consulting Field Study.
Robert Foster actually got his MBA from UCLA’s Anderson School of Management in 1965.
He is also a member of the Tech Coast Angels and the Pasadena Angeles. (They are angel investing organizations.)
When I interviewed him, there was one comment in particular that really hit home for me. He said that when approaching investors, you have to show that there is a need for your product. Don’t just do market research, but actually talk to people, take a poll and prove that you have customers ready to buy or use your product or service right out of the gate. You don’t have a business until you have your first customer (Steven Mednick, Professor at USC’s Entrepreneur Program told me those wise words). So when you present your business to investors; family, friends, Angels or VCs, be brief, be specific, and prove that there is a need you can fill and a demand you can meet.

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